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Awards & Rankings

EFFIE award for "Marian" TV commercial spot

Fortis Bank advertising campaign of investment loans facilitating EU subsidies acquisition "Marian" was honored with the prestigious EFFIE award - the highest award in the advertising sector for effectiveness of advertising campaigns.

In the contest whose results were announced on October 24, 2005, the TV commercial spot "Marian" was awarded with EFFIE 2005 bronze statuette in the financial services category. The same statuettes were awarded to Pekao S.A. for its mortgage loans advertising campaign, likewise to GE Money Bank for its automotive loans advertising campaign. Gold and silver honorable mentions were not awarded in this category.

The jury of the contest rewards advertising campaigns for their market effectiveness, i.e. growth of sales, better perception of a brand, etc. Advertisements and commercials which were awarded with EFFIE statuettes are distinguished by skillfully combining several essential marketing disciplines:  strategic planning, market research, media purchase and planning, and creation.

EFFIE is one of the most prestigious marketing contests in the world. It was organized for the first time in 1968 by the American Marketing Association. It is the only contest that rewards market effectiveness of advertising campaigns. The Polish edition of EFFIE contest (one of 23 contests in the world) has been organized since 1999 by the Association of Advertising Agencies in Poland (SAR).

Bank BGŻ BNP Paribas Spółka Akcyjna z siedzibą w Warszawie przy ul. Kasprzaka 10/16, 01-211 Warszawa, zarejestrowany w rejestrze przedsiębiorców Krajowego Rejestru Sądowego przez Sąd Rejonowy dla m. st. Warszawy w Warszawie, XII Wydział Gospodarczy Krajowego Rejestru Sądowego pod nr KRS 0000011571, posiadający NIP 526-10-08-546 oraz kapitał zakładowy w wysokości 84 238 318 zł w całości wpłacony.