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Awards & Rankings

Effie Award for the Fortis Bank Poland campaign

The advertising campaign ‘Take double from life’ received a bronze statuette at the Effie Awards 2009. On Monday, 26 October, during the gala awards ceremony at the Warsaw National Philharmonic, the Fortis Bank Poland campaign won a bronze statuette. The ‘CzystyZysk’ campaign (which means ‘NetProfit’ – ed.), was spread throughout various newspapers, radio, the largest web portals and also billboard advertising.

The campaign was in traditional media from 10 to 25 April 2008 and afterwards continued on the internet. In communications, Fortis Bank offered the best interest on the market (7.5%) and also the chance to potentially share in an attractive profit. The campaign was accompanied by a lottery in which every customer who took out the ‘CzystyZysk’ product for 12 months between 14 April and 30 June 2008, could double their profits. The media campaign was created by Mediaedge media house.

Effie is one of the most important competitions in the world of the marketing communication industry, evaluating mainly the market effect of a campaign. It was first organised in 1968 in New York by the American Marketing Association. Prizes are awarded each year for the most effective advertising campaigns and marketing activities. In Poland, the contest is organised by the Association of Marketing Communication SAR and this year was its 10th edition.

Bank BGŻ BNP Paribas Spółka Akcyjna z siedzibą w Warszawie przy ul. Kasprzaka 10/16, 01-211 Warszawa, zarejestrowany w rejestrze przedsiębiorców Krajowego Rejestru Sądowego przez Sąd Rejonowy dla m. st. Warszawy w Warszawie, XII Wydział Gospodarczy Krajowego Rejestru Sądowego pod nr KRS 0000011571, posiadający NIP 526-10-08-546 oraz kapitał zakładowy w wysokości 84 238 318 zł w całości wpłacony.